[FEATURE] KUL AL USRA MAGAZINE – LIHT UP YOUR WORLD WITH LIHT ORGANICS
[ENGLISH TRANSLATION]
Liht Up Your World With Liht Organics
The First Premium Organic Makeup Brand To Debut In The Middle East
Move over mineral makeup, trending in the world of natural cosmetics is high-performance organic makeup that boasts professional textures and finishes, and the best part is that it improves skin with regular use. You’ll find all this and more in organic and natural cosmetics line – Liht Organics.
Liht Organics, a premium organic beauty brand recently made its debut in the UAE’s beauty sector, making it the first organic makeup brand to enter the market. Formulated in the USA, Liht products are celebrated for being organic, vegan, cruelty-free, gluten-free and completely safe – free of nanoparticles and harmful chemicals.
Commenting on Liht’s foray into the Middle East, Ms. Low said; “We are grateful and honored to be the first organic makeup brand to launch in the Middle East. This is the perfect market for us because Middle Eastern consumers appreciate quality products and see the value in investing in their skin and health. From a brand perspective we are happy to be launching at a time when the society is experiencing a shift in cultural dynamics and women are now embracing new levels of freedom and empowerment.”
Liht Organics is currently available across 22 new Lulu BLSH stores in Dubai and Abu Dhabi, and is en route to 60 stores within its first year including launches in Bahrain, Oman, Kuwait and Saudi Arabia.
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